Yaw Haus Agency

Case Study

Formiqly — Brand & MVP

From vision to version one: brand identity and a working MVP for a startup builder platform.

2025Software / SaaSBrand IdentityProduct DesignMVP Development
Formiqly — Brand & MVP

Identity with intent

We designed a geometric F-monogram with build-grid detailing, paired with a confident wordmark and electric accents.

Formiqly — Brand & MVP — Identity with intent 1
Formiqly — Brand & MVP — Identity with intent 2

From Idea to MVP

Core flows were designed for speed and clarity across desktop and mobile — estimation, planning, and guided intake.

Formiqly — Brand & MVP — From Idea to MVP 1
Formiqly — Brand & MVP — From Idea to MVP 2

Talk to an expert

Lead capture and consultation pages streamline onboarding with crisp UI and clear value props.

Formiqly — Brand & MVP — Talk to an expert

Built to scale

A working codebase and dashboard foundation — engineered for iteration and growth.

Formiqly — Brand & MVP — Built to scale 1
Formiqly — Brand & MVP — Built to scale 2